7 SEO Tips To Grow a Small Business
Sometimes being a small business means that growing is slow and expensive. This is not necessarily true. One of the easiest and cheapest ways to help your business grow is to use SEO. Search Engine Optimization.
Get your business’ website on the front page of Google, and your small business will start growing.
Know what your costumers are searching for by using Google Keyword Planer. The Google Keyword Planner is a free tool offered by Google. This will help find words your competitors are using. With these keyword you enrich your content.
Stand Out Using Onsite SEO
Create unique page titles, meta descriptions, URLs and content. By creating additional pages can help you target new keywords and send signals to different search engines.
Write content that your audience will read and share. Make sure to use images, video tips, news and more. A great way to do this is to answer questions and offer solutions. Offer free information and knowledge from your field of experience.
Diversify You Marketing
Reviews, social media, email, guest blogging, display ads, remarking forums, Facebook, Yelp, Twitter, Instagram –can all drive traffic and leads. Use these platforms in your niche and gain an audience of people who will look at your business.
Make sure your sites visitors are taking the action you want them to. You want them to call you? Tell them. Tell them why they should call you.
Efficient SEO With A CMS
A Content Management System (CMS) is a way to publish content and manage SEO. An example of a CMS is WordPress.
This might be the most important tip. Almost everyone has a smartphone. Create a responsive web design that fits mobiles, tablets and desktops. Keep your mobile and desktop sites on a single domain. Thankfully, many CMS’s now offer free responsive templates.